Product Marketing Bootcamp – Melinda Chung

Learn the essential skills of strategic product marketing so you can launch with confidence

The Product Marketing Bootcamp teaches the core concepts of product marketing and shows how to apply them in practical, not abstract, ways immediately. You’ll get how-to guides and downloadable templates that you can use in your job and interview preparation today.

• Market and user research
• Competitive analysis
• Marketing strategy
• Positioning
• Marketing plans
• Acquisition and engagement marketing strategies
• Behavioral analysis, customer feedback, and A/B testing
• Metrics and performance tracking
• GTM strategy

What You’ll Learn In Product Marketing Bootcamp

Welcome

• Welcome to the Product Marketing Bootcamp
• Before we get started …

Intro to Product Marketing

• What is Product Marketing?
• Handout: Range of PMM responsibilities
• Handout: PMM by business growth stage
• Handout: Additional Class Notes
• The Full Stack of Product Marketing
• Handout: The Full Stack of Product Marketing
• Introducing Better Plantz and Business Boost
• Handout: Better Plantz and Business Boost descriptions
• Quiz: Test your learning

1.1: Research & Analysis Overview

• Market and User Research
• Why Conduct Research?
• Research Process & Market Research
• Handout: Market Research Questions
• Quiz – Test your learning

1.2: Qualitative Research

• Qualitative Research: Ethnographies and Focus Groups
• Handout: User Research Topics
• Handout: How to Set up a Focus Group
• Template: Recruitment Posting for Focus Groups
• Template: Focus Group Discussion Guide
• Qualitative Research: 1:1 Interviews and Person on the Street
• Handout: Example Interview Questions
• Template: Participant Screener
• Quiz: Test your learning

1.3: Quantitative Research

• Quantitative Research: Surveys
• Quiz

1.4: Research along Product Development Process

• Research along Product Development Process

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