Personal Branding Fundamentals Information

Learn the fundamentals of building and maintaining a powerful personal brand.

After Completing This Course You Will Be Able To

• Understand the importance of building a powerful personal brand
• Define your motivation for your personal brand and develop a clear, consistent voice
• Develop and implement a successful personal brand campaign
• Find what makes you special and unique to your audience and create a solid differentiator
• Build your own brand story and tell it with pride and confidence
• Overcome imposter syndrome and have confidence in your abilities
• Embrace your imperfections and identify new and exciting opportunities
• Master the evolution of your personal brand
• Work with brand advocates and sponsors to amplify and accelerate your brand
• Start your own blog, create videos on social media and use Linkedin to promote your personal brand
• Establish an influential presence and master networking events and opportunities

About This Course

Master the fundamental skills needed to create and maintain your unique personal brand. This course details the essential do’s and don’ts when creating a personal brand and outlines how to plan and implement your own brand campaign strategy with pro tips and tactics.

Conquer the top 5 Golden Rules in personal branding, learn all about self-promotion, audit and improve all of your audience touchpoints and choose an appropriate mentor that will compound your success. You’ll even explore the basics of maintaining your appearance, holding a compelling conversation and the importance of networking as an essential form of marketing to create a personal brand that people will identify with and remember.

Here’s what you’ll learn:

• How to create a genuine brand that people can identify with
• How to build a strong network of people and make relationships a priority
• How to remain agile and adaptable as your brand evolves
• How to master the art of self-promotion
• How to build a personal brand on your core values
• Goldie’s IDEAL method to creating a powerful personal brand
• How to choose the perfect mentor for your brand
• Plan and implement your personal brand campaign strategy
• How to manage your appearances and handle conversations like a pro

Who is this course for?

• Anyone wanting to develop a personal brand
• Freelancers wanting to build a strong personal brand
• Entrepreneurs trying to grow their reach
• Influencers wanting to grow their brand
• Small business owners trying to sell more products
• Brands wanting to build a strong network
• Anyone interested in becoming a personal brand manager
• Beginner to Intermediate

About Author

Branding & Digital Marketing Expert With 10+ Years Experience – Called ‘Oprah Of LinkedIn’ By Huffington Post.

Goldie Chan is a digital marketing expert and keynote speaker with 10+ years’ experience in tech and entertainment. Leads strategy and creative at her social media agency, Warm Robots, for major B2B and B2C brands and Fortune 500 C-level executives. She also serves on the Producer’s Guild of America’s New Media Council.

She loves turning a good brand story into a great one. Called the “Oprah of LinkedIn” by Huffington Post, Goldie also produces top-performing LinkedIn videos. #DailyGoldie is the longest-running original daily video channel. She runs the #LinkedInCreators and #WomenOnLinkedIn community, and partners with amazing brands like WeWork, Epidemic Sound, and Tenor GIF (Google). She speaks regularly on topics such as innovative digital marketing, LinkedIn optimization, and personal branding.

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Salepage: Personal Branding Fundamentals – Goldie Chan