Email Marketing Masterclass – MuteSix Klaviyo

Email Marketing Masterclass Information

How to Increase Your Revenue Up to 4x

Through Klaviyo Email Marketing

• Cut your cost per acquisition by up to 20% and create high-converting email campaigns without increasing your marketing spend.
• Email is the leading conversion channel for converting users into customers. When executed correctly, strong email can become one of your most profitable channels for your ecommerce business.
• Perhaps the reason you’re not getting open and click rates to take that next important step towards a purchase and create additional revenue is because you’re not up to speed with the latest best practices for ecommerce.
• And guess what? Your list doesn’t grow, your cart abandonment doesn’t decrease, and your business doesn’t generate record-breaking profits until…
• Your email campaigns convert.

As a matter of fact, without email…

• Shoppers are abandoning carts faster than a speeding ticket.
• Facebook ad spend misses out on a 20% decrease in CPA.
• Customers you worked hard to convert aren’t 3x more likely to return.

You’re leaving money on the table until you implement the pieces necessary to refine your email marketing system. When you finally have the ability to get people to open, click and buy from your emails…everything changes. Studies have found that not only are 1 in 5 of your subscribers not regularly opening your emails, they’re most likely NEVER opening your emails.

So what’s the difference between an email marketing strategy that…

• Decreases Facebook CPAs by 20%
• Converts into revenue at 4X the rate of social channels
• Increases list size by 3X
• one that…
• Loses subscribers
• Results in low open rates

Generates deliverability issues…as you wonder what everyone else is doing?

• With Klaviyo email marketing, you can convert users who are now in the consideration phase – ready to buy – into purchases. Conversions means more leads, more clicks and more cash flow into your business.
• Ecommerce email marketing with Klaviyo.
• There’s no other segmentation and automation email provider out there, fit for ecommerce, that can get you profitable one-to-one email segmentation like Klaviyo.
• Once you learn and apply email marketing with Klaviyo, you’ll benefit from…
• A powerful platform that easily integrates with Shopify and Facebook.
• List growth with increased engagement.
• Higher conversions that results in lower cart abandonment.
• Repeat customers waiting to hear from you.
• And for a business owner, what does that feel like?
• Funders start to pay attention.
• Your fulfillment operation scales.
• Bigger ideas materialize.
• Your business creates significant meaning for customers.
• Sales and profit through other traffic channels are now exciting.
• It’s all a reality with ecommerce email marketing and Klaviyo.
• Klaviyo isn’t a secret. It’s available for anyone at any time… yet how you leverage this powerful platform and the strategies you implement is what differentiates your business from your competition.
• Once dynamic email marketing is in place with Klaviyo, email can work for you on auto-pilot, monetizing the back end of your traffic sources.
• This is possible without recreating the wheel, without wasting your time testing iteration after iteration, and without flooding your inbox with emails from your competitors just so you can try to catch up with their strategies.
• Fortunately for you, the email team here at MuteSix has already done the heavy lifting for you so you can avoid experimenting with various email marketing systems and start increasing your ecommerce sales.
• So let’s recap, by the end of your time inside

The Klaviyo Email Marketing Masterclass:

• You can increase your repeat customers and lower your churn rate.
• You can grow your ecommerce sales and monetize on the back end of your traffic sources.
• You can engage AND convert your list and have a strategy that has the potential to increase your revenue 2 to 4X.
• You can have an automation execution plan, without having to blindly test or lose massive amounts of subscribers.
• You can decrease cart abandoned rate by up to 20%.
• You can increase open and click rates.

Once you have profitable email automation, you can start to execute on bigger ideas that have laid dormant!

If you’re ready to join an elite group of email marketers and create a proven email marketing system for your business.

Here’s how we’ll get you there….

• Strategies taught by MuteSix to create a profitable email marketing system for your ecommerce business with the power of Klaviyo.

You’ll learn how to:

• Maximize promotion strategies that create profit. (without cheapening your brand)
• Execute the top profit-generating automation flows. (so you spend less time recreating the wheel and more time increasing sales)
• Create powerful email campaigns. (perfect for creating strategic, systematic emails)
• Curate a powerful and engaged list. (so you can lower your unsubscribe rate and increase revenue)
• Create powerful email campaigns. (perfect for creating strategic, systematic emails)

Here’s what you’ll get in Email Marketing Masterclass

The Klaviyo Email Marketing Masterclass:

Module 1: Email Best Practices

Module 1 covers the essential framework for executing polished emails. You’ll avoid sending emails that make your brand look amateur.

Come away with:

• Strategies for executing effective promotions
• Email formats for brand consistency
• Improved user experience with thoughtful testing

Module 2: Increasing Revenue with Automation

Module 2 is powerful because you’ll learn how to send profitable automation flows. You’ll need this in place so you can drive more revenue for your ecommerce business and recover abandoned sales.

Come away with:

• An execution plan of the best profit-generating automations
• Swipe files and flow maps to easily build out your emails
• A list of additional email series that shorten the purchase cycle

Module 3: Campaigns

Are you using the correct campaigns in your marketing? Module 3 covers the types of strategic and systematic campaigns you need to send to avoid sending emails out on a whim.

Come away with:

• A list of the low-hanging-fruit campaigns so you can be sure your emails will always pay out
• An outline of the MuteSix holiday strategy (this exact strategy generated over $87k in just 12 days for one of our clients!)

Module 4: Segmentation Optimization

How can you make sure you’re reaching the right customers while excluding those who aren’t a fit? Module 4 allows you to send tailored messages rather than a one-size-fits-all email.

Come away with:

• The exact segments you need to increase your open rates
• The clear-cut tactics to increase LTV and decrease churn rate

Module 5: Reporting

With so much data you can gather, how do you make sure you are using the right indicators for success? In Module 5, we’re going to cover the benchmarks and metrics you need to watch for.

Come away with:

• A list of key performance indicators (KPIs) to track the success of your emails
• An inside look into accessing and exporting your reporting

Module 6: Deliverability

Learn how to ensure your emails are delivered properly. This module is absolutely critical to detecting, solving and preventing deliverability issues.

Come away with:

• An outline to identify whether or not you’re experiencing deliverability issues and how to prevent them
• Steps to curing your deliverability issues

Module 7: Omnichannel Marketing

Take advantage of different marketing channels while still keeping it simple. This module covers website optimization strategies and tools that will help increase list growth.

Come away with:

• A way to increase sign-up conversions on your site
• A list of apps that can create a seamless shopping experience across other channels

Who is Email Marketing Masterclass course for?

This course is for you if you use Klaviyo, but many who are using other ESPs can benefit from the strategy side. This is also meant for ecommerce business owners or marketers who understand the basics of email but are looking for advanced strategies.

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