RMBC II – Stefan Georgi

Introducing RMBC II – The Breakthrough DTC Marketing System That Transforms Copywriters Into ‘Copy Thinkers’ Who Generate World Class Marketing Assets In A Matter of Minutes.

In 2025, it doesn’t make sense to be a copywriter.

Good copy is now a commodity.

What IS still rare though… Is Copy Thinkers.

It sounds cheesy, and yet it’s so important.

Your edge is NOT in writing copy.

It’s knowing how to THINK about copy the right way. To generate ideas. To understand the structure and flow of great sales writing. To understand the PURPOSE of every marketing asset you produce. And to know WHO you’re talking to and WHY you’re using the messaging that you are.

This is the key, and yet most people haven’t been approaching copy this way…

And that’s the second major problem RMBC II sets out to solve.

To Transform You From Burned Out Writer to Illuminated Producer

RMBC II isn’t a course about how to write copy.

It teaches you how to think about copy in a holistic way, and then it gives you the step-by-step system needed to produce the funnel assets that turn prospects into buyers.

• A copywriter:
  Sits down with a blank document and tries to craft the perfect headline, the perfect story, the perfect close. They spend hours on a single email. They agonize over word choice.
• A copy thinker:
  Understands the strategic framework, feeds that framework to AI, and then guides, refines, and optimizes the output. They create more high-quality copy in a day than traditional copywriters create in a month.

What You’ll Learn In RMBC II

• Part 1. Foundations and the State of D2C Marketing in 2025
• Part 2. Deep Research
• Part 3. Unique Mechanisms
• Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.
• Part 5. Brief 2.0
• Part 6. VSL Copy Part II
• Part 7. RMBC II Mid-Course Recap
• Part 8. Advertorials
• Part 9. PDPs (Landing Pages)
• Part 10. Checkouts
• Part 11. Ads
• Part 12. The 15 Factors that Determine Your Funnel Structure
• Part 13. Upsells
• Part 14. Email Marketing Journeys

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